BNEX: corporate website for a high-performance sportstech
Corporate website I built for BNEX, a platform that combines sports science and machine learning for clubs, clinics, gyms and high-performance athletes.
The goal
Explain a technical product — AI-powered biomarker analysis to prevent injuries and guide training — clearly to clubs, clinics, gyms and athletes, while conveying the scientific credibility this audience expects.
What the website delivers
- Value proposition by audience, covering operational pain points (the cost of injured athletes, decisions without evidence) and the gains.
- Solutions, science and partners sections presenting the methodology and its scientific foundation.
- Videos showing the platform in action.
- An FAQ that explains technical concepts (internal and external load, point-of-care testing, WBS) in plain language.
- Legal pages (privacy, terms of use, LGPD and ANVISA) and contact via WhatsApp.